Email marketing is still one of the most profitable digital marketing channels because it has a high return on investment (ROI) and lets you target your audience exactly. The right email marketing platform can help you get more sales, more traffic and more personalized communication, no matter how big or small your business is. In 2025, the best email marketing service will be one whose automation, segmentation, analytics, and simple integrations. Here are some of the best services to think about.
- Mailchimp
Mailchimp is one of the most well-known platforms for email marketing around the world. It’s great for beginners because it has plain drag-and-drop builders, built-in templates, and free plans for people who are still starting out. Mailchimp also lets you set up automatic workflows, divide your audience into groups, see how your campaigns are doing. It works with eCommerce sites like WP, Woo Commerce, and Shopify.
2. Send In Blue (Brevo)
Send in Blue, which is now called Brevo, has great marketing automation tools and cheap plans. It allows email + SMS marketing, transactional mail, campaign retargeting, and dynamic contact segmentation. This tool is a great fit for businesses looking to nurture leads with automated workflows and real-time reporting.
3. Email Marketing and HubSpot
HubSpot is a solid CRM-based platform that has all the tools necessary for inbound marketing, such as email marketing. HubSpot is excellent for medium to large businesses given it has an email builder, automation, personalization, and contact tracking. It works great for agencies, SaaS brands and B2B companies.
4. Active Campaign
Active Campaign is a type of advanced automation. Its strongest points are sending based on predictions, conditional content, and visualizing the customer journey. This tool helps marketers send emails that are very specific to each user because of what they do. It works great for sales teams, coaches, membership sites, and online stores.
5. Converter Kit
Many bloggers, content creators, freelancers, and influencers use Convert Kit. It makes it easy to make landing pages, funnels, and automate things. With Convert Kit, creators can tag subscribers based on how they act and send targeted campaigns to get more people to buy.
How do you pick the best email marketing service?
In 2025, when selecting an email marketing platform, pay attention to:
Easy to use
capacity to automate
Personalization and divide up
Integration in eCommerce
Support to CRM
reports to analytics
Costs with the ability to grow
Last words
Email marketing is still one of the most economical and profitable ways to market. Using solid tools like Mailchimp, Brevo, HubSpot, Active Campaign, and Convert Kit can help you connect with customers, keep them, and get the most out of your investment. For the best results, elect a tool based on the scale for your business, your marketing goals, and how much automation you desire.
Answers to FAQs
Q1: What is the best email advertising service for those whom are just starting out?
Mailchimp is great for beginners because its interface is easy to use and it has a free plan.
Q2. Which platform is best for automating things?
Active Campaign has the most advanced automation tools.
Q3. What is the average return on investment (ROI) for email marketing?
Email marketing can bring in up to 36 times the money you spend on it.
Q4. Can email marketing tools work with online stores?
Yes, HubSpot, Mailchimp, Brevo and various other systems work with Shopify, Woo Commerce, and more
