User Experience (UX) isn’t just about how pretty an interface looks—it’s about how it feels. It’s about creating flows that are intuitive, interactions that are frictionless, and designs that genuinely serve the user’s needs.
When we first launched our app, we were confident in our design. But as real users started interacting with it, patterns emerged—friction points, confusion, and frustration. This blog shares how we identified and solved 3 real-world UX issues that dramatically improved our app’s usability and user satisfaction.
Problem 1: Users Struggled to Complete Onboarding
The Issue:
Analytics revealed that 45% of users were dropping off before completing the onboarding process. Feedback mentioned confusion about what to do next, and some users didn’t even realize they were in onboarding.
Our Approach:
- We shortened the onboarding from 6 steps to 3.
- Replaced jargon-heavy copy with clear, friendly language.
- Added visual progress indicators (1/3, 2/3, 3/3).
- Included a “Skip” button for users who preferred to explore directly.
Result:
- Drop-off rate reduced from 45% to 18%.
- 2x increase in users completing onboarding.
- Higher engagement from day one.
Problem 2: Users Couldn’t Find Key Features
The Issue:
Our app had powerful features buried behind menus or icons that weren’t labeled. Users often emailed support asking, “How do I find [feature]?”
Our Approach:
- Reorganized the navigation bar based on frequency of use.
- Added tooltips and icon labels.
- Created a guided tour the first time users log in after an update.
Result:
- 35% drop in support queries about feature discovery.
- Users reported feeling more confident navigating the app.
- Higher usage of previously hidden features.
Problem 3: Poor Mobile Responsiveness
The Issue:
While the desktop experience was smooth, the mobile UI had issues: buttons were too close, text overflowed on smaller screens, and some interactions required zooming or scrolling unnecessarily.
Our Approach:
- Redesigned all mobile layouts with a mobile-first mindset.
- Increased touch target sizes and font scaling.
- Used conditional rendering for mobile-specific components.
Result:
- 50% increase in mobile session duration.
- App Store rating improved from 3.7 to 4.4
- Mobile conversion rate improved by 22%.
